• A dose of daily wellness

    Your dog’s natural source of nutrients for happy joints, skin, digestion, and immune function.

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    ★ ★ ★ ★ ★ 4.9/5 • 469 reviews

Let customers speak for us

from 469 reviews

My dogs love these, have a subscription so I never run out

L.E.
Happy Bones Taster Pack (60 Bones)
Maude loves these! In the winter I defrost them and they go on her breakfast

Maude loves these! In the winter I defrost them and they go on her breakfast, in the summer she has them frozen as a cooling treat. Her coat is so shiny when she has these, she's blinding!!

Sam Burford
Happy Bones Taster Pack (60 Bones)
His head is firmly in the bowl until it’s empty

Karl loves all of the flavours. He reminds me it’s dinner time and gets so excited when he sees me pouring it over his food. He’s definitely a fan!

Miss L A Hobman
Happy Bones Taster Pack (60 Bones)
My dog loves these

My dog loves these, I usually defrost one a day and pour it over her dinner and she just laps it up. Also great to use as a frozen treat in the summer. Completely full of goodness which shows up in my dog’s coat and health.

Susan Wild
Happy Bones Taster Pack (60 Bones)
Taster Pack

Bought the taster pack and my pooch absolutely loves the ones she's tried so far. Her favourite seems to be the Berry Boost goats milk, honey and berries, I melt it in a bit of warm water and she loves it.

Anonymous
Happy Bones Taster Pack (60 Bones)
Licking the bowl cleaning

Was recommended these by our Vet to help recover from Colitis. Brum is loving these and licks his bowl clean

Caroline Burroughs
The Poultry Pack (60 Bones)
Brilliant for a fussy dog with allergies

My dog has a sensitive stomach and is prone to colitis so I am always cautious about introducing anything new! She also has allergies which are possibly linked to chicken and fish. I was really pleased to see that I could order duck bone broth made from a single protein.She absolutely loves them and is wolfing down the kibble with the melted bone broth poured on top. Would highly recommend!

Anonymous
Duck Happy Bones
My 2 girlies love Happy Bones

My 2 girlies, Labradoodle and Frenchie, absolutely love Happy Bones. I defrost them and add them to their food and they just can’t wait to tuck in and enjoy it. I know that when the weather is warmer that these will also be a fantastic cooling treat.

Susan Speight
Happy Bones Taster Pack (60 Bones)
Great for hot days.

My frenchie has had a few of these frozen and loves them. I am saving the rest for the hotter days as she will love them to cool her down and keep her refreshed.

Sarah Ward
Happy Bones Taster Pack (60 Bones)
HAPPY BONES=HAPPY DOGS

Just started with beefy buffalohappy bones. Defrosted and served on top of raw food. I have 2 labs, 1 is the typical dustbin and the other is extremely fussy. Both of them scoffed it down.
Safe to say its a hit in our house.
Will definitely be ordering again.
Yum yum from Cooper and Freddie

Trish Munro
Happy Bones Taster Pack (60 Bones)
These bones are a hit

My dog loves these bones! I’m glad I tried them again- the trays are much easier to access now they’ve made them easier to peel.

Kara Fenwick
Happy Bones Taster Pack (60 Bones)

I have two very fussy bedlingtons and so far they have loved these and eat them before they eat dinner

Linda Johnson
Axels Elixir
My puppy Pippa absolutely loves these

My puppy Pippa absolutely loves these, she literally just pulsed devour the entire pack!

Julie Mitchell
Happy Bones Taster Pack (60 Bones)
My dog absolutely loves them

My dog absolutely loves them, he loves them as a treat or melted over his dinner

michelle spencer
Happy Bones Taster Pack (60 Bones)
Helping PomPom’s stay hydrated

My little Pom has never been the best at keeping hydrated, but giving her a milk & honey bone, she tucked straight in & looked at me for more when her bowl was empty - I’d say that speaks volumes!

Tamzin Hulley
Milk & Honey Taster Pack (60 bones)
  • What's your flavour?
  • What's your flavour?
  • What's your flavour?

Why your dog will love Axel’s Elixir

Organic & High Welfare

Organic & High Welfare

Handmade using the finest UK sourced ingredients.

100% Natural

100% Natural

Contains no artificial flavours, colours, or preservatives.

Antioxidant

Antioxidant

Boosts immunity, improves skin & coat, and organ function.

Digestive Support

Digestive Support

Promotes gut health, soothes & protects digestive tract.

The Axel's Difference

Axel's Elixir Happy Bones Other bone broths Salmon Oil Seed Oils
Organic & high welfare proteins ✔ ✖ ✖ ✖
Wild & ancestoral canine proteins ✔ ✖ ✖ ✖
Fortified with beneficial herbs ✔ ✖ ✖ ✖
RDA of Omega fatty acids* ✔ ✖ ✔ ✔
Highest absorbable form of DHA / EPA ✔ ✖ ✖ ✖

*match our daily dosage to your dogs weight and our Happy Bones can replace your current Omega supplement

Not sure which flavour will earn the biggest tail wag?

Try all five in our best-selling Happy Bones Taster Pack

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It's So Easy To Feed

1
Femal hand pouring bone broth from a clear glass jug over dry dog ibble n a silver dog bowl. The bowl is sat on a dark work surface against an exposed brick wall.

Melt and Pour

2
Overhead photo of silver dog bowl filled with fresh cuts of meat, brocolli, sprats and two small frozen bone broth Happy Bones. Bowl is placed on a wooden floor with two white dog paws poking in from the bottom of the shot.

Straight in the Bowl

3
Small light-brown Cockapoo sat on a white bed easting a frozen bone broth Happy Bone directly from their female owner's hand.

A Frozen Treat

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What's in our Elixir?

  • Protein & Bone

    Protein & Bone

    Always organic and high welfare, sourced from trusted UK meat, game and fish providers. These natural proteins form the heart of our fortified bone broth, delivering essential nutrients while honouring the quality and care of the animals.

  • Sea Algae Extract

    Sea Algae Extract

    A sustainable source of highly absorbable Omega 3 and 6 (DHA & EPA). Naturally fermented to boost antioxidants and support joint health and nutrient absorption.

  • Organic ACV with Mother

    Organic ACV with Mother

    Naturally rich in prebiotic enzymes to support digestion and gut balance. Helps maintain joints, supports skin and coat, and is especially beneficial for senior dogs.

  • Organic Nettle

    Organic Nettle

    Packed with vitamins A, C, D and K plus essential minerals. Supports digestion, skin and coat health, and offers natural antioxidant and antihistamine benefits.

  • Organic Parsley

    Organic Parsley

    Rich in vitamins A, B, C, E and K. Supports kidney and bladder health, aids digestion, and provides natural anti-inflammatory benefits.

  • Hand-Dived Cornish Kelp

    Hand-Dived Cornish Kelp

    A mineral-rich sea vegetable packed with vitamins, trace elements and marine antioxidants. A natural source of iodine to support healthy thyroid function.

Meet the Founders

Just two friends trying to make a difference; one dog at a time. Inspired by a mastiff named Axel, we promise to respect nature, and promote happiness & wellbeing.

Alongside our unique 'Elixir' we're working on lots of new, innovative, and natural pet products. The kind of products we know Axel would love, so we're confident your dog will too!

Our Story

Breakfast of Champions

Katie Bird
Branch Manager Wylie Wellness Centre, Brentwood
Bone broth is a great way to get nutrients into your animals...
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Ceri & Dave
Team Manager IFCS
Axel’s Elixir Bone Broth and Milk Bones are by far our dogs’ favourite frozen treats.
Read More
Luke Kimberley
Owner of Reggie
Crufts Best Puppy in breed 2023
With two Saint Bernards, coat health is a big deal for us.
Read More

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We've got all the answers

Are your products organic?

All our dry ingredients – parsley, nettle, and kelp – are organic. As is our apple cider vinegar with mother. Our proteins are either organic or high welfare. The quality of our ingredients was our highest priority when setting up Axel’s Elixir. We made the products for Axel and wanted to give him the very best.

Are your products made from UK ingredients?

Absolutely! We work very hard to source and build strong relationships with our UK farms and suppliers. In fact, over 60% of our ingredients are sourced within a two-hour drive of our kitchens!

Are they frozen?

Yes, Happy Bones are cooked and sealed for freshness. Once they arrive and are still cool to touch, you can pop them in the freezer and refreeze as needed. For best results, place the packs flat with the film lid facing up to maintain the shape of the treats.

You can feed them straight from the freezer as a cool treat, melt and drizzle over their meals, or simply pop a piece straight into the bowl.

How to contact us

We’d love to hear from you. Either email us at hello@axelselixir.com or activate the live chat at the bottom right corner of this web page.

MORE FAQS