Meet Axel

Under the bows of Delamere Forest, in the heart of Cheshire, lives a Mastiff named Axel. He is the inspiration for everything we do.

Alongside our unique 'Elixir' we have lots of new, innovative and natural pet products to come and we promise to leave no stone unturned when it comes to sourcing and using the very best ingredients for your family.
From Axel. With Love.

Our story

Axel's Elixir is a pet wellness brand born out of the love one owner has for his dogs and his quest to create all natural products to help ensure their health and happiness.

Our mission is to promote pets wellbeing, by harnessing the power of nature, to support the health of joints, skin, coat, digestion and the immune system through our signature bone broth recipe


Carefully handmade from the finest organic and high welfare ingredients. Fortified with natural herbs, seaweeds and a splash of delicious apple cider vinegar. Happy Bones are our versatile, functional and irresistible fresh frozen bone broth treats.


When we started Axel’s Elixir we wanted to ensure that sustainability was one of our core values. No “green washing” here! All our product packaging is suitable for domestic recycling including our paper sleeves, plastic tray and film lid. Even our delivery packaging is recyclable from our recycled plastic delivery bags to our WoolCool insulated lining, which is domestically compostable.

Shop our range