Who Are We?

Axel's Elixir is a pet wellness brand born out of the love that one pet owner has for his dogs, embarking on a quest to create a range of 100% natural products to help ensure their health and happiness. At Axel's Elixir we're passionate about pet wellbeing and our mission is to harness the power of nature to support your dog's joint, skin, coat, digestive and immune health, through our signature bone broth recipe

Meet Axel

Under the bows of Delamere Forest, in the heart of Cheshire, lives a Mastiff named Axel. He is the inspiration for everything we do.

Alongside our unique 'Elixir' we're working on lots of new, innovative and natural pet products. The kind of products we know Axel would love, so we're confident your dog will too!

We promise to leave no stone unturned when it comes to sourcing and using the very best ingredients for your four-legged family member.

From Axel. With Love.

  • The Axel’s Promise
  • The Axel’s Promise
  • The Axel’s Promise

  • Quality Ingredients

    Our signature recipe is carefully hand-crafted, using only the finest organic and high welfare UK-sourced ingredients.

  • Promote Happiness & Wellbeing

    Axel's Elixir is born out of the love that one pet owner has for his dogs, embarking on a quest to create a range of 100% natural products to help ensure their health and happiness.

  • Planet First

    All our packaging is recyclable and compostable. We pride ourselves on reducing our carbon footprint by sourcing ingredients locally, like our Buckley’s  Bees Honey.

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@axels_elixir

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